![]() ![]() "Adding lights, motion, sound, and video creates that extra interest."ĭigital signage is a good example of this. "Any time you have activity, it's going to draw people in," Poborsky said. This could be anything from simple motion sensors and buttons to video monitors, sound, and other digital effects. Interactive displays are exactly what they sound like - a POP display that has an interactive element built in. When determining if a freestanding display is the right avenue for your brand, ask your display manufacturer about temporary and permanent options as well as special design strategies to capture customer interest. Similarly, adding features like toe kicks or using dark colors in high-traffic areas will also prevent scuffs, dents, and broken parts. However, there are also instances of freestanding displays designed to demo products or educate the consumer.įreestanding displays have impact, so brands invest in them to showcase their merchandise in a fully controlled, branded structure that's usually placed in prime store locations.Īesthetic maintenance is important to consider when designing this type of point of purchase display.įor example, Poborsky shared how levelers are used to extend a display's lifespan and keep the bottom from getting dirty when store associates mop. Often, these displays are merchandisers, selling product right from the unit. Motion sensors, aisle violators, and shelf talkers are all interactive tools that capture interest and improve awareness.Ī freestanding display is a standalone display that doesn't attach to store racks. ![]() These point of purchase displays also provide good opportunities to utilize media. "In a sea of brand names for light bulbs, electronics, and more, inline displays cut through the clutter and draw attention to specific companies and products on a shelf," said Poborsky. They can be temporary or permanent and, like end caps, can stand alone or attach to a store's existing shelving.Īnd while individual aisles are less traveled than main thoroughfares, an inline display offers exposure for brands that want their merchandise to stand out amongst competitors in a category.īecause custom retail displays can offer intriguing visuals, interactivity, and information, they differentiate a brand from the others on a shelf. Unlike an end cap display, inline displays are found on an existing shelf in an aisle. When designing this type of display, make sure to capitalize on the foot traffic and measure for both increased brand awareness and sales. When it comes to retail product displays, end caps are a popular choice because of their premier locations. "And if you're opting for a standalone display, be mindful of stores' sight line regulations where displays must be under a certain height to help mitigate loss." "If you're affixing to a gondola, keep in mind the height of your product so your merchandise fits in the designated shelving," he said. Typically, furniture stores or specialty electronics stores can accommodate freestanding displays, while grocers usually require end cap displays employ their existing fixtures.įrank Mayer Model Maker Joe Poborsky offers a few points to consider when designing an end cap display. These displays can be both freestanding as well as fixed to gondolas, so when deciding on an end cap solution, recognize what options are available from the retailer. Understandably, this area is prime real estate because products benefit from increased exposure and a lift in sales here. Often custom, they can range from plastic countertop merchandisers near the register to large, freestanding displays on an aisle end cap - and anything in between.ĭifferent types of retail displays serve unique functions, so we've compiled a short list of the most popular point of purchase displays and outline the advantages of each.Įnd cap displays are located at the end of an aisle, facing a highly trafficked walkway in a store. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. ![]() Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest.īut knowing that 82% of shoppers are more inclined to purchase after seeing, holding, or demoing a product, brands are also wise to include in-store efforts in their strategies, as well.Įnter point of purchase displays. Brands must rely on many marketing tools to promote new products and drive sales. ![]()
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